How to Start – this was the guiding theme of the Weltformat Graphic Design Festival 2024, where we explored a question that concerns every designer at some point: How do you even begin? It quickly became clear: there is no single beginning.
For many young visitors still in training or just starting their careers, the focus was on how to launch into the world of graphic design. What can we learn from established studios – and which steps helped them transition into independence?
Others were more interested in the creative process itself: How do you start a new project? How do you overcome the blank page, find that initial spark, and get things moving?
This year’s festival offered space for both perspectives – and showed that starting is not a single moment, but a process that we all shape in our own way. Through conversations with international guests, workshops, exhibitions, lectures, and many informal exchanges, we celebrated the magic of beginning – along with all the questions, doubts, and ideas that come with it.
